• Sainsbury installs digital display screens in pilot stores

    Tags: Digital Signage
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AV International: The Sainsbury's supermarket chain has installed screen systems in its stores' entertainment software areas. Three large plasma screens and four 15-inch touchscreens have been installed in each of eight pilot stores by Retec Interface.
 
The screens are designed to drive sales, improve "customer buying ambience," allow "try before you buy," and generate advertising revenues, said Retec. The touchscreens feature trailers for all Sainsbury's charts — including music, film and books.
 

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