Seattle c-stores get digital ad network

Seattle c-stores get digital ad network
Tags: C-stores, Digital Media Kiosk, Digital Signage, Loyalty, Point of Decision Assisted Selling
August 21, 2005

Convenience Store News: EZ Show LLC has secured an agreement to place 500 40-inch displays in c-stores in the Seattle area. Store operators get the displays, which can double as wireless hotspots, at no charge in exchange for a 30-second ad. "If people make 70 percent of their buying decisions while in the store, it makes complete sense to advertise right there," said Kevin Yoo, president of Judan LLC, the marketing firm that is executing the installation.