0 Comments
Inc.: Advertising, once a "black art with a murky ROI," has become much more valuable, thanks largely to the Internet. The Web's ability to track which ads are clicked has forced advertising professionals to rethink the traditional ad model, and interactive displays hold a world of promise. They're not limited to giant plasma units, either — consider the small displays popping up in office building elevators. "Bloomingdale's could boost sales 5 percent if it put up an ad for a one-day sweater sale in my building at lunchtime," says one ad agency executive. "Everyone in the elevator will see it because they're desperate to not have to look at anyone else."
 

Related Content

Reader Comments

Add a Comment

We welcome your thoughtful comments. All comments will display your real name.

Want to participate in the discussion?

Or log in for complete access.

  • Clear
  • Post
Be the first to post a comment for this story.
Products & Services

License Renewal Kiosk

http://global.networldalliance.com/new/images/products/4521.png

4521/License-Renewal-Kiosk

Microsoft® Windows® Phone Kiosk

http://global.networldalliance.com/new/images/products/4172.png

4172/Microsoft-Windows-Phone-Kiosk

CUSTOM's TPT60CM II - Kiosk Printer

http://global.networldalliance.com/new/images/products/TPT60CMII_100px.jpg

2195/CUSTOM-s-TPT60CM-II-Kiosk-Printer

Acquire Premier Editor Suite

http://global.networldalliance.com/new/images/products/4067.png

4067/Acquire-Premier-Editor-Suite

Hospitality Solutions

http://global.networldalliance.com/new/images/products/4300.png

4300/Hospitality-Solutions

Automated Retail KIOSKS

http://global.networldalliance.com/new/images/products/4828.png

4828/Automated-Retail-KIOSKS

LG M4225CCBA - 42" class (42.0" measured diagonally)

http://global.networldalliance.com/new/images/products/4312.png

4312/LG-M4225CCBA-42-class-42-0-measured-diagonally

Queue Management System

http://global.networldalliance.com/new/images/products/4785.png

4785/Queue-Management-System

RFID & Customer Driven Smart Shelves

http://global.networldalliance.com/new/images/products/RFIDnanoShelf_100.gif

2911/RFID-Customer-Driven-Smart-Shelves

Security KIOSKS

http://global.networldalliance.com/new/images/products/4621.png

4621/Security-KIOSKS

Customer Experience Technology Buyer
Self-Service Future Trends 2011
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.