"We are offering much more than just a kiosk. We are offering retailers a media-on-demand system with coordinated Web sites that will allow retailers to reach customers in stores and at home," said Bob French, Mix and Burn's president.
The Music Tablet sends digital songs directly to Windows Media-compliant portable players in a retail environment. The availability of major-label content will drive the success of media-on-demand solutions for the music retailer, eliminating the headaches of physical inventory and forecasting, therefore increasing revenues.
"This is an easy way for traditional music retailers to get on the digital highway," said Ezra Davidson, executive vice president of business development for SyncCast. "Our partners, like Mix & Burn, use our technology to provide complete turnkey solutions for retailers — these are tremendous new revenue opportunities for retailers," adds Davidson.
