Ascendovations renames itself Ascenda

ORLANDO , Fla. : The 4-year-old company formerly known as Ascendovations is now Ascenda Inc., according to a news release.

"We have a growing list of clients who are based throughout the world," said founder and chief executive officer Gaidi Hartage. "Our old name was a hybrid that combined ascent with innovations. In

India

France

and

Indonesia

, the name has little intrinsic meaning."

Ascenda will formally launch its primary product — Express Guest, a stand-alone check-in/check-out kiosk for hotels and timeshares — at HITEC, the nation's largest hospitality industry conference.

Express Guest provides key interactive guest accommodations, such as hotel check-in and check-out, with such added features as electronic will-call for local area event ticketing.