NEWPORT-ON-TAY, Scotland — ATM:ad renewed an exclusive deal with United Kingdom-based Nationwide Building Society, according to a news release.
All available ATMs in the NBS off-premise network will be released to i-design, ATM:ad's advertising medium, for third-party advertising.
The deal takes ATM:ad's total number of third-party sites to more than 1,000.
The previous contract allowed ATM:ad to sell ads on London Underground, ASDA and BP sites. ATM:ad will now add 864 new sites to its portfolio.
"We have always been convinced by the massive potential of ATM advertising and i-design's ATM:ad solution," said Kevin Scott-Evans, controller of ATM services for NBS. "There is mounting demand for ATM:ad from third parties who recognize the quality of the proposition, the benefits of guaranteed exposure in prime locations and the growing client list is testament to this."
"Over the past year, we have monitored the reaction to the medium, not just from advertisers, but also from consumers, and all the research indicates a very positive response," he added.
"Not only does our extended contract provide us with a huge amount of new sites to offer advertisers, it also enables us to build bespoke packages targeting very specific audiences, such as using the university sites to target students," said Ana Stewart, i-design's managing director.
