Kiosks & Mobile POS Technologies

Kiosks & Mobile POS Technologies
Tags: Gift Registry, Kiosks & mini kiosks, Point of Decision Assisted Selling, Wireless
May 8, 2005

When JC Penney wanted to enhance its wedding registry, the company brought in Avenue A/Razorfish, who focused on market research to make sure the end result was useful to its intended audience.

Click here to read the full white paper, "Kiosks & Mobile POS Technologies: Emerging Channels in Integrated Marketing Strategy."

Editor's note: This white paper was provided by Avenue A/Razorfish. Statements made in the text reflect the views and/or opinions of its author(s) only.