CHICAGO — The Merchandise Mart, the world's largest trade center since 1930, recently announced the addition of the Flashrent automated DVD rental kiosk, according to a news release. The Flashrent is operated by River North Media, in association with ELO Media, which manufactures the technology under the DVmatic brand. ELO Media's DVmatic — coined Flashrent in the Chicago market — is a user-friendly movie rental solution, enabling movie lovers to rent or purchase DVDs or games around the clock. These stand-alone machines are designed for placement in high-traffic, regularly visited areas such as supermarkets, residential or corporate multi-unit buildings, commuter transit points, universities and shopping plazas. "Consumers are consistently seeking convenience and simplicity in retail. This is quite evident in the growing popularity of automated machines wherever we go — banks/ATMs, self check-out supermarket isles, self check-in boarding passes, automated ticket purchases, and now automated DVD rentals," said Oren Hon, ELO Media president. "The automated DVD machines offer speed and convenience, which is a superior alternative to dealing with a cashier. The machine offers a two-way advantage. To the consumer, the DVmatic is a quick and cheaper way to rent movies and to the hosting location, DVmatic is an additional way to increase foot traffic and offer a one-stop service to the customers with little to no overhead."
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