Alfie Pena
Director of ISO sales, Rocky Mountain ATM
Birthplace: San Antonio, Texas
Birth date: July 28, 1949
Residence: Boulder, Colo. area
Education: Studied pre-law at the University of Texas at San Antonio
Title: Director of ISO sales for Rocky Mountain ATM
Resume: Did a tour of duty in Vietnam with the U.S. Marine Corps; managed athletic clubs and ran a personal-fitness training business in the 1970s and '80s; formerly worked for the now-defunct company called True Merchant Services during the early '90s; and was director of sales for Cash Resources from 1995-2002, before its sale to eFunds in 2002
Family: Married to wife Anne for 18 years; daughter Ashley, 15, and son Austin, 12
Hobbies: Racquetball, competing in triathlons, spending time with his family
Key phrase: "Every person I’ve ever encountered has taught me something. I like to think maybe I’ve done the same for them."
