BROOKFIELD, Wis. — Fiserv EFT, a provider of EFT services, and a unit of Fiserv Inc. (Nasdaq: FISV), has expanded its relationship with the Virginia Credit Union League and renewed a joint marketing agreement for three years, according to a news release. The District of Columbia Credit Union League also will join in the relationship, which Fiserv and the Virginia League initiated in 1989.
Under the agreement, the Virginia Credit Union League will continue to market Fiserv EFT’s ATM and network gateway services to its membership. The District of Columbia Credit Union League will participate in marketing those services, and both leagues will promote Fiserv EFT debit card services to their members.
"Our joint marketing agreement with the leagues continues their tradition of providing their credit union members with significant product and service suite choices," said Laticia Shaw, Fiserv EFT senior vice president of client relations.
Shared branch services for league members are available through Fiserv’s third-party connection to the Credit Union Service Corp.’s Next Generation Network.
The Virginia Credit Union League represents approximately 220 state- and federally chartered credit unions in Virginia, with 5 million members and combined assets in excess of $43 billion. The District of Columbia Credit Union League represents approximately 60 credit unions in southern Maryland, Northern Virginia and the District of Columbia. The District of Columbia League has 470,000 members and $5 billion in combined assets.
"Fiserv EFT is a one-stop resource for comprehensive ATM and debit services for our members," said Terry Childress, senior vice president of the Virginia Credit Union League. "Our members know they’ll receive consistent, high-quality products and performance that benefits their individual credit unions and their members."
Fiserv EFT serves 3,000 client endpoints across the United States, and operates more than 16,500 ATMs.
