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Republic Bank upgrades digital signage network
FORT LAUDERDALE, Fla. — WireSpring Technologies, a developer of software for digital signage and interactive kiosk systems, has announced that Republic Bank has chosen its FireCast product line to power its in-branch digital signage network, according to a news release. Captive Indoor Media managed the deployment to 20 banking centers in Kentucky, which replaced a legacy system from Impart Technology Group. Republic Bank uses the digital signage displays to inform and entertain customers while they are waiting for service. This allows them to present relevant product offers to help expand the relationship with each customer, such as offering preferred mortgage rates to existing checking account holders, while also reducing the perceived wait time and enhancing the customer experience. "The banking industry is time-sensitive by nature," said Michael Sadofsky, senior vice president of marketing for Republic Bank. "With the Captive Indoor Media system, we can inform our customers of product changes, upcoming promotions and other time-sensitive information with no delay. Through the use of this very dynamic system, we achieve our goal of getting the right message to the right people at the right time." While other banks have deployed similar networks, the Republic Bank deployment is unusual in that the displays appear not only in the branch itself but also in the drive-through lanes. This ensures that all customers, regardless of service channel, are provided the same information about current loan rates, special account offers, and other relevant content.
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