LAS VEGAS—RoboServer Systems Corp., developer of the Self-Serve Machine, which enables fast-food customers to process their own orders on a touch-screen kiosk, said it has begun marketing the machine for rollout to major quick-service restaurant chains.
"We are beginning to tap into a market that we see as immeasurable," said Delmar Janovec, RoboServer CEO. "The top 50 quick-service restaurant chains, as reported by QSR Magazine, represent more than 120,000 restaurants doing an estimated $1 billion in annual business."
The company has begun test-marketing processes and has met with major chain management, as well as franchise contacts and sales distributors, for the potential deployment of its systems.
"Although the enterprise-level sales and marketing process is lengthy, we feel that in the next couple of years we will see an industry shift where almost every fast-food restaurant in the country will be using self-serve machines, as compared to a very small percentage today," said Janovec. "This translates to a tremendous opportunity for RoboServer to deploy our machine and services."
