LONDON — MyHousePrice.com, a company that provides pay-per-view online access to house prices in the United Kingdom, will be featured in an ATM advertising campaign on machines located in London Underground stations.
According to a news release, the ads will promote the recent extension of the Scottish company's services to England and Wales.
The ads will run at 54 busy London Underground stations, including London Bridge, Piccadilly Circus and Waterloo. Launched on Feb. 2, the campaign will deliver more than 600,000 guaranteed advertising impressions in a 4-week period, according to the i-design advertising agency.
The creative for the ad, designed for MyHousePrice.com by i-design's in-house creative team, features strongly branded animation which promotes both the MyHousePrice.com brand and Web site address.
The campaign will utilize i-design's ATM:ad software, which enables targeted advertising campaigns across multiple ATM networks. One of its benefits is the ability to retain and record key data every time an ad is displayed, giving advertisers information on the exact number of one-to-one interactions with their message during the course of the campaign.
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