DENVER and NEW YORK — Synergy Media Group and Warner Music Group announced an agreement to provide consumers access to music from WMG's labels and artists for in-store CD burning through SMG's TouchStand Multimedia Kiosk.
On-demand content from the WMG catalog for both consumer-selected compilations and full albums will be deployed through the TouchStand platform in more than 100 retail locations throughout the United States.
TouchStand kiosks currently offer a platform of more than 307,000 titles and 3.9 million song previews — the largest music catalog available to brick-and-mortar retailers, according to a news release.
The TouchStand Multimedia Kiosk allows consumers to sample a broad range of music, exposing them to new content and encouraging purchases while decreasing returns of both store and special order product. SMG is scheduled to deploy CD burning in the second quarter of 2005.
"We've proven how TouchStands increase retailers' sales of stocked products and special order products by allowing consumers to discover and preview titles from a huge digital music catalog," said SMG President and Chief Executive Officer Michael Fitts. "Our expansion into on-demand CD burning offers consumers greater selection, better service and even more convenience. We're delighted to offer WMG's music to entertainment retailers as part of the TouchStand platform and look forward to adding content from other major and independent labels to our digital music catalog soon."
