More customers care about online banking than ATM, branch locations

More customers care about online banking than ATM, branch locations
January 6, 2005

Tech Web: Online banking has become the third most important factor in choosing a bank, following only free checking and fee and service charges, according to Web analysis firm Keynote Systems Inc.

More than 56 percent of consumers surveyed by Keynote Systems said online banking and bill payment services were very important factors in choosing a bank, more so than the physical location of bank branches and ATMs.

The two leading considerations were the pocketbook issues of free checking and fee and service charges, rated as most important by 68 percent and 67 percent of the respondents, respectively.