LONDON — United International Pictures (UIP) is running an advertising campaign for its new film "Lemony Snicket’s Series of Unfortunate Events" on ATMs located in Asda stores throughout the UK, utilizing a combination of full-screen video sequences and printed receipts.
The campaign was created using ATM:ad software which enables targeted advertising campaigns across multiple ATM networks. The software, developed by design firm i-design, retains and records key data every time an ad is displayed, so UIP will be able to track how many one-to-one interactions with ATM users occur during the course of the campaign.
The campaign for the movie, which opens on Dec. 17th, went live at 146 ATMs last week and will run for 10 days.
The ‘Lemony Snicket’ ad will utilize four separate ATM:ad modules. A 10 second "attract’" sequence continuously loops and features film animation prior to a customer inserting his or her card. A minimum five-second sequence appears during the transaction while the customer waits for cash or other services, followed by a reinforcing "thank you" message at the end of the transaction and finally a receipt printed with an advertisement.
The campaign was organized for UIP by ZenithOptimedia’s outdoor specialist arm, Meridian Outdoor. Static imagery was provided by Feref.
