PHOENIX — SunnComm International, Inc. designed technology to limit the copying of CDs dispensed from self-service kiosks, according to a news release. SunnComm's MediaMax suite of products delivers security for digital CD audio. It also enhances the consumer experience by providing bonus content and value-added features mastered directly on the audio CD and accessible using a personal computer. Bonus features include on-board press kits, artist-related promotions, videos, song lyrics, artist bio page, photo gallery, Web links and tune-sharing capability through SunnComm's MusicMail functionality.
MusicMail or TuneShare is an interface for the legal authorized sharing of selected song tracks for a pre-determined number of days or plays. CD buyers can share music legitimately without illegal file sharing networks and without tying up their email system with huge files. This is a powerful word-of-mouth marketing tool for the record labels.
The Perfect Placement banner advertising feature created by SunnComm will allow retailers to promote themselves directly on the CD-Rs they are sending home with music buyers. When inserted into a PC or MAC, interactive banners appear throughout the user interface. This sales component is a vehicle for presenting in-store promotions as well as special offers or information. The banners are controlled remotely when an Internet connection is available and can be changed from time to time.
Peter Jacobs, CEO of SunnComm International, commented, "The kiosk systems enable customers to access digital content on the spot and to create a custom audio CD just like the one found on store shelves. The MediaMax SecureBurn platform will be utilized to create the custom album and will inhibit the content from unauthorized duplication while providing substantial additional marketing opportunities."
