PHILADELPHIA — mCom Financial Solutions introduced the new Darwin Platform that delivers the first retail banking multi-channel solution that includes interactive self-service coin counting. According to a news release, mCom Financial Solutions' products are focused on delivering personalization, remote publishing and administration capabilities to the evolving ATM/coin self-service channels and other e-Banking touch points such as kiosks and bank Web sites.
"Banks already own the individual touch point technology and pay for the connectivity, but few can afford to use those investments to really reach their customers. Darwin first links existing channels, like ATMs and self-service coin, and then turns them into lines of direct communication between the bank and its customers," explained Thomas Maiorino, CEO of mCom.
By offering personalized transactions that are consistent across every channel, Darwin gets customers what they want faster via familiar interfaces. Even customers and their children can get into the act at the coin-counting station. "Darwin also introduces the next generation of self-service coin, complete with an interactive experience targeted at families," said Dan Stechow, chief marketing officer and COO.
"With the help of mCom Financial Solutions, we have taken customization to new levels not only on our ATMs, but our coin counters and website," said Brian M. Hartline, president and CEO of NOVA Savings Bank. "Bank products are commodities, so we think that technology represents a phenomenal opportunity to differentiate ourselves, create a unique brand, and keep our customers loyal."
Darwin allows marketing departments to remotely deliver their messages and offers to the actual transaction screens in real-time. The platform provides the ability to watch how customers respond to offers.
