LINCOLN, Neb. — Throughout the college football season, SBC and Nanonation have been entertaining fans as part of "SBC’s College Football Connection" promotional tour. The 13-week traveling road show that began in September introduces fans on college campuses around the United States to SBC’s DSL and wireless service offerings according to a news release.
To deliver the necessary event experience, Nanonation designed and developed the software platform and technology services for the traveling promotional tour. DSL Stations, Plasma Monitor Stations and Freedom Link Stations are three ways in which SBC College Football Connection Tour is communicating its products and services to fans on game day.
The DSL stations, located in a converted semi-truck, consist of four laptop computers running kiosk software that features an easy-to-use interface that is localized for each game day event. Each unit provides consumers information on how to get SBC Yahoo! DSL, shows them college football highlight videos, gives them the ability to download Cingular ring tones, and the option to look up local eateries.
Next to the DSL stations is a 42-inch plasma TV monitor that showcases SBC Yahoo! DSL high-speed Internet versus dial up. A third area within the venue is the Freedom Link Station that consists of laptop computers that showcase Freedom Link wireless service.
Bradley Walker, CEO of Nanonation, said this about the tour, "The key to any event is connecting with your customers. SBC wanted to create excitement and buzz about its product offerings, while providing a technology solution that could be easily transported and modified depending on the location and event. Nanonation’s software partnership offers a way to accomplish both goals."
