NEW YORK — Sony Style retail stores will offer customers the chance to share a holiday wish with family and friends around the country via interactive store window displays. Passers-by can enter the store and create a holiday wish at a dedicated Web site available via kiosks in the 13 Sony Style stores, according to a news release.
The messages will be sent to a Sony Style store of the sender's choice and displayed on a variety of Sony plasma displays and televisions in the store windows for long-distance friends and relatives to enjoy. An e-mail is then sent to recipients to alert them of the time and date their message will be displayed.
"The Holiday Wishes window displays demonstrate Sony's innovation and will encourage consumers to venture inside, test-drive our products and inspire them to create their own festive messages," said Christine Belich, executive creative director of Sony Style retail stores.
