AUSTIN, Texas ? Guests at Austin's 413-room Radisson Hotel & Suites on Town Lake in downtown Austin can now check-in in advance of arrival using an online check-in process. According to a news release, Radisson Hotels & Resorts launched "Express Yourself," the online check-in process that is now available at all of its hotels and resorts in the Americas.
The new system was designed to support Radisson's new brand strategy focused on identifying and enhancing key guest touch points and enabling choice. "Express Yourself" features a three-step process. First, guests reserve a room via any Radisson booking process (Web site, call center, hotel direct or through a travel agent). Then, seven days prior to their visit, guests will receive an e-mail inviting them to "express" themselves by checking in at the Radisson Web site. Upon arrival, guests only need to identify themselves at the front desk to receive their key packets and hotel information.
"Radisson is taking a bold step to transform what consumer research has consistently shown as the least desirable experience in the hotel stay ? standing in line for a slow check-in or slow check-out," said Bjorn Gullaksen, Carlson Hotels Worldwide executive vice president and brand leader.
Industry reports indicate that hotel companies continue to invest millions of dollars in designing and acquiring check-in kiosks to alleviate long lines at the front desk.
Radisson Hotels & Resorts currently has more than 435 locations in 61 countries.
