LAS VEGAS — Aladdin Resort and Casino in Las Vegas and 25 other gaming properties have signed a contract to use the products and services of Global Cash Access (GCA), a supplier of cash access and customer relationship marketing technologies to the gaming industry.
According to a news release, Aladdin Resort and Casino has signed a multi-year agreement that includes GCA's Casino Cash Plus 3-in-1 ATM, QuikCash Cash Advance and Central Credit.
"We've utilized GCA since our grand opening in 2000 and have been very pleased with their products and customer service," said Donna Lehmann, chief financial officer for Aladdin Resort and Casino. "They provide comprehensive cash access services that continue to increase revenue, while also meeting our patrons' needs."
GCA provides cash access and customer relationship marketing services to approximately 960 gaming properties and other clients in the United States, Canada, the Caribbean and Europe.
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