ATLANTA — Sheetz, one of first retailers to place customer self-service kiosks front and center indoors with its Made-to-Order food program, continues to think outside the box by extending self-service ordering outdoors. The move is intended not only to improve service, but also to advance the company's food brand perception with consumers.
After limited store tests over the past two years, Sheetz has decided to install outdoor self-service kiosks from Radiant Systems at the fueling island at all new and some existing stores. The field-proven, environmentally hardened Radiant Outdoor Kiosk enables the Sheetz Order-at-the-Pole program, which gives customers the option to order everything from Sheetz Bros. Coffeez Espresso Bar items to custom-made sandwiches and burgers while filling up. Radiant's self-service kiosks are touchscreen systems that guide customers through a series of intuitive, automated steps to select their food order, customize it and double check it for accuracy before submitting it to the kitchen staff.
"Self-service kiosks deliver what customers want — fast service and food prepared their way," said Mark Schoen, president of Radiant's Global Petroleum and Convenience Retail Division. "By extending self-service to high-traffic fuel islands, Sheetz is delivering this service where customers don't typically see it, but where it adds the most value to consumers on the move. Customers that don't typically stop for fuel and food in the same visit are likely to change the way they shop at Sheetz."
The kiosks feature bright 15-inch durable touchscreens, weather-resistant enclosures, protected receipt printers and a flexible design that allows Sheetz to easily incorporate its custom signage. The kiosk is also designed to allow added features such as debit PIN pads and magnetic stripe readers for credit, debit, loyalty and gift card processing.
