Despite the arrival of the Internet and alternative sales channels, point-of-purchase displays continue to play a critical role in retail settings. The changing retail landscape is driven by the various needs of the four key stakeholders: brands, creative agencies, retailers and consumers. Traditional point-of-purchase solutions can no longer meet the demands of a marketplace characterized by rapid product revisions, feature proliferation, high sales employee turnover, and evolving customer demographics and attitudes. These factors have significantly altered the ability to effectively communicate to the customer on the retail floor.
New technologies are being developed to create interactive retailing solutions that address the shortcomings of the traditional point-of-purchase approach. These new solutions must have the compelling power of interactivity, industrial design, software, and applications flexibility required by retail environments, and the ability to influence buying behaviors if the point-of-purchase is to drive the future of interactive retailing.
Click here to read the full white paper by Planar Systems. (Free registration required.)
