Editor’s note: On Tues., April 27 the KioskCom Interactive Excellence Awards 2004 were handed out at a reception and ceremony at the Mandalay Bay Resort in Las Vegas. The KioskCom Interactive Kiosk Excellence Awards were established in 2002 to honor, recognize and promote the best interactive self-service kiosk implementations over the past year. The 2004 awards honored kiosk excellence in 11 different categories. This is the fourth in 11 profiles covering the winners and runners-up in each category.
Kids have it their way
Fast-food chains have long understood that children drive store traffic. That's why they offer incentives such as child-size meals with toys. But the competition is fierce and QSRs are continually looking for inventive ways to attract business.
That's why the fast-food giant, Burger King, was looking to redesign its popular Virtual Fun Center. And Nanonation was the software vendor that provided the solution.
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| Brian Ardinger, business developer for Nanonation, with the Virtual Fun Center |
The winner for the best interactive gaming application — Nanonation's 3rd generation gaming application for VFC — provides exciting games that keep the attention of technically savvy kids, while building loyalty to the Burger King brand.
In addition to the innovative gaming application by Nanonation, the kiosk is kid friendly in its design. The screens are eye-level for kids, there are no keyboards, and all games are played via touchscreens.
The results have been good. One study on the VFC concluded that same store sales for restaurants with the kiosk are 14 percent higher than stores without one.
This is not your grandmother's history
The runner-up application in the best interactive gaming application category was developed for a one-night promotional event.
History Television needed to reposition itself for a younger demographic. So it called on Fourth Wall Media to produce an exciting campaign that would show its media buyers that history could be fun.
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| Fourth Wall Media's |
And what better way to accomplish the goal than to combine technology and a party. Fourth Wall Media created the one-night promotional event complete with eight touchscreen kiosks.
The highlight of the party was an interactive hieroglyphic-themed game. Called Glyph Hanger, the game was played by having users decode an Egyptian message.
"This award was the result of great technology, with great creative and a great event plan by Krista Slack and Associates in Toronto," said Ian Gadsby, vice president of creative production for Fourth Wall Media. "When people have fun, laugh and talk about the experience they had on your kiosk, you know you've done your job."
