LAS VEGAS—Following the recent completion of the merger agreement between Crazy Grazer LLC and Left Right Marketing Technology, Inc. (LRMK), the company is moving forward on its overarching business plan intended to separate CrazyGrazer.com from the competition by providing three innovative ways for consumers to shop online, according to a company press release.
This initiative focuses on the implementation of three well-branded Web sites, the introduction of public access shopping kiosks and an in-room hotel-shopping network.
Along with the Oracle-based web sites, LRMK is in the final stages of development of technology that will enable the company to provide access to their online stores through CrazyGrazer.com Public Access Shopping Kiosks and through the CrazyGrazer.com In-Room Hotel Shopper.
President/CEO Mick Hall said, "We have conducted a series of beta-tests and focus groups over the past 18 months, measuring everything from consumer color preferences to site functionality and usability. One thing I have learned over the past 12 years running a brand development agency is that you can never know too much about your customers."
LRMK announced the launch of the beta-version of the CrazyGrazer.com Outlet Store earlier this week. The company anticipates the placement of their first CrazyGrazer.com Public Access Shopping Kiosks in time for the 2004 holiday shopping season with the CrazyGrazer.com In Room Hotel Shopper scheduled to launch early 2005.
Hall added, "In 1983, no one would have believed that IBM would one day lose their top market position. That same year, a young entrepreneur named Michael Dell began selling computers out of his dorm room. Dell Computer Corporation became the largest commercial computer seller in the world by understanding consumers better than IBM and all of the other computer giants of the 1980's. In 2004, no one would believe me if I said that Amazon.com will one day lose their top market position."
