LINCOLN, Neb.—Seth Godin, entrepreneur and author of the bestselling book "Purple Cow" today announced the inclusion of Nanonation in his 2004 Bull Market Directory, a resource for connecting organizations with some of the world's most creative thinkers. I
In early 2004, Godin issued a call for entries seeking the world's most innovative copywriters, brainstormers, advertising agencies, prototypers, designers, artists and more.
"Nanonation has demonstrated that it is a Purple Cow catalyst, helping clients shake things up and think innovatively," commented Godin. "Nanonation has challenged its clients to become spectacular and invigorating. Smart companies realize that they can create Purple Cows faster with a bull."
In Purple Cow, Godin argues that the only effective marketing strategy is to build innovation into a product or service from inception, ultimately creating a Purple Cow to stand out among a marketplace of traditional brown cows.
The 2004 Bull Market Directory is the next step for Godin in questioning traditionally accepted corporate strategies and inspiring business success by uniquely communicating his vision and expertise.
"We're excited to be included in the 2004 Bull Market Directory," said Nanonation's CEO, Bradley Walker. "To receive recognition from a respected thought leader such as Seth Godin validates our commitment to creating powerful customer experience software to help our clients like the NHL's Minnesota Wild, Mazda, and Petro Travel Centers stand out and deliver more to their best customers."
