LONDON — Nationwide Building Society will introduce on-screen advertising across its entire ATM network after purchasing an additional 1,500 ATM:ad software licenses from UK multimedia agency i-design.
According to a Finextra report, the move follows Nationwide's earlier investment in 1,000 licenses of the software, which enables banks and other ATM operators to present a combination of internal and third-party advertising on their ATM screens.
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Nationwide expects its first third-party sites to go live in the second quarter. According to Finextra, plans are underway for a promotion at 267 sites, which will be the first large scale campaign of its kind in the UK.
In addition, i-design's Interface creative team has been engaged to develop animated advertisements of Nationwide products that will be introduced at the same time.
The Co-operative Bank recently engaged i-design to assess the suitability of its network for ATM advertising; a pilot campaign is planned for the third quarter.
