CinemaElectric, nReach look for upwardly mobile sales through partnership

CinemaElectric, nReach look for upwardly mobile sales through partnership
April 12, 2004

HOLLYWOOD, Calif.—CinemaElectric Inc. and nReach Inc. are targeting major electronics and mobile phone retailers, airports, train stations and restaurants to disseminate CinemaElectric’s mobile content via touchscreen vending machines.

nReach has built an online and retail mobile content business where ring tones, graphics and mobile entertainment applications can be purchased directly by customers with cash or credit card, according to a press release.

The agreement between CinemaElectric and nReach covers mobile graphics, MMS messages and audio ring tones (true-tones) and is expected to include PocketCinema video downloads in the near future.