HANNOVER, Germany — At CeBIT, Wincor Nixdorf is presenting a 1-to-1 marketing solution which makes use of waiting time during customer transactions to display marketing and sales campaign information on self-service terminals.
Typical functions are personalized advertising, meeting arrangements and even satisfaction analyses.
Once the customer has identified him or herself by card, a personalized product offer is shown on the display, with "please wait" screens replaced by personalized product and service recommendations without prolonging waiting times. Where required, the customer is able to agree a meeting time with his or her customer adviser interactively, or ask for an initial offer.
According to a news release, the 1-to-1 Marketing application component can be connected flexibly to existing standard CRM systems.
The solution comprises software for administrating and running personalized sales and marketing campaigns, with a server component for connecting to the bank's existing CRM system and a client component on the SST which handles the customer dialogue.
It is operated using a browser-based interface and is able to be run with Wincor Nixdorf's ProTopas/Web-Extensions or ProClassic/Enterprise.
