Over the past seven years, BMW North America has raised $7 million plus for breast cancer research, education, screening and treatment programs. This year, for the first time, the company will employ kiosks as an integral part of the campaign.
To raise awareness and cash for the Susan G. Komen Breast Cancer Foundation, BMW will again stage the "Ultimate Drive," an opportunity for the public to get behind the wheel of a German luxury car. For each mile driven, BMW contributes $1 to the Komen Foundation. The automaker hopes to raise $1million this year.
Each participating dealership will host a kiosk programmed with footage explaining the Komen Foundation, as well as a behind-the-scenes look at what’s involved in preparing BMWs for the "Ultimate Drive." The kiosks also will allow donors to use a credit card to contribute to the foundation, or enter to win a BMW X-3.
The Susan G. Komen Breast Cancer Foundation was established in 1982 by Nancy Brinker to memorialize her sister, Susan Komen, who died from breast cancer at age 36.
