LONDON — British ISO Cardpoint plc, which owns and operates 1,900 ATMs and approximately 3,500 mobile phone top-up terminals, has been awarded an exclusive five-year contract to continue to supply Welcome Break, the UK's leading service station operator, with roadside location ATMs.
According to a news release, Cardpoint currently has 85 ATMs installed in Welcome Break sites; the contract provides for a minimum of 30 additional installations.
As part of the contract Cardpoint will increase merchandising and point-of-sale activity; the company has already begun rebranding its ATMs orange to gain greater prominence and increase transaction numbers. Cash machine services will also be advertised on Welcome Break TV, a corporate satellite TV station, in prime locations.
Karen McKechnie, Welcome Break's business development director, said in the release, "(Cardpoint's) commitment to driving customer footfall and revenues is strongly in line with our own business objectives. We expect to extend our ATM offering over the next five years and look forward to working with Cardpoint to this end."
Nigel Mills, Cardpoint's sales director, said that winning the contract renewal with the company's largest corporate customer, with further potential for expansion, reinforces the ISO's position as a significant provider of ATMs to national multi-site customers.
According to the release, Cardpoint expects the contract to yield minimum estimated revenues of 8 million pounds (U.S. $14.4 million) over five years.
