Radiant Systems Inc. announced a successful implementation of its self-service technology solution with Welcome Break, a motorway service area operator in the United Kingdom. With the rollout, Welcome Break’s KFC sites and several Burger King units now feature the technology.
“A number of our stand-alone sites have seen great results from Radiant technology, which is why we decided to integrate the company’s solution with our current front-of-house and back-of-house restaurant installations,” said David Willock, director of information technology at Welcome Break. “We are always focused on customer satisfaction and speed of service, and Radiant has the tools to help us exceed our customers’ expectations.”
Welcome Break deployed Radiant Customer Self-Service software with integrated card payment capacities, which runs on P1520 point-of-sale (POS) self-service terminals and sends orders directly to the installed kitchen display systems.
Radiant Customer Self-Service Kiosks decrease long queues at the point of service and enable Welcome Break to serve more customers during peak hours, thereby increasing throughput with improved speed of service.
Self-service technology has been attributed to sales increases through graphical displays, which advertise promotional and seasonal items. In addition, operators are able to deploy order-taking employees to other tasks such as food preparation and customer service.
“The success other Radiant travel center customers have seen through self-service technology demonstrated to Welcome Break the improvements in customer service, sales and speed of service it can expect with Radiant technology,” said Paul Grayling, vice president of Europe, Middle East and Africa at Radiant Systems.
Radiant Systems is headquartered in Atlanta.
