EMV PCI ATM Industry essential guide

Putting photo books on the table

by Gary Pageau

At the PMA Imaging and Entertainment Expo last week in Sydney, Australia, Fujifilm Australia showed a Microsoft Surface enabled smart-coffee table photo book creation kiosk. According to SmartHouse, Fujifilm will deploy the 40 kiosks in Australian consumer-electronics giant Harvey Norman (two kiosks each).

Why Australia? The Land Down Under has long been a test-bed for the photo industry. Much of the one-hour photo equipment that populated the malls in the '80s and '90s were test-driven in Australia, where large central photofinishing labs are rare, due to the country's dispersed population and enormous geography. Later, photo kiosks and in-store photo gifting products made their way to Australian shops.

This isn't the first time Microsoft's Surface product was used in a photo kiosk. In early 2009, DNP Photo Imaging America showed a version of its Tomo interface, the TomoMT (for multitouch) at the PMA trade show. At the time, tablet computers were poorly regarded and the cost of the Surface hardware made the project more a market demonstration than an actual retail product. (See the DNP product in action.)

With the photo printing business in decline, industry suppliers and retailers are looking for ways to engage consumers to encourage photo output. Photo books are seen as a high-margin opportunity, but they take a long time to assemble, especially at a vertical kiosk. Clearly, Fujifilm thinks a coffee-table style experience will lead to a more comfortable and profitable experience.

"Online is growing stronger then retail environments, but there's a 20-percent year-on-year growth for photobooking," said Daniel Paul, hardware manager, Fujifilm, in the SmartHouse post. "Printing in general is pretty flat."

Ironically, one thing contributing to the potential success of this Microsoft-based product may be a completely different one from Apple. Because of the success of the iPad, more consumers than ever are comfortable navigating, pinching, twisting and twirling content on a touchscreen user-interface.

Image by Generation TV.

Related Content

User Comments – Give us your opinion!
Products & Services

KioWare Browser – Browser Lockdown Software

http://global.networldalliance.com/new/images/products/4954.png

4954/KioWare-Browser-Browser-Lockdown-Software

Human Resources KIOSKS

http://global.networldalliance.com/new/images/products/2080.png

2080/Human-Resources-KIOSKS

KioWare Full with Server – Kiosk Software

http://global.networldalliance.com/new/images/products/4952.png

4952/KioWare-Full-with-Server-Kiosk-Software

CUSTOM's TPT60CM II - Kiosk Printer

http://global.networldalliance.com/new/images/products/TPT60CMII_100px.jpg

2195/CUSTOM-s-TPT60CM-II-Kiosk-Printer

LG 55LN549E

http://global.networldalliance.com/new/images/products/6427.png

6427/LG-55LN549E

Remote Monitoring, Management & Measurment Software - CommandPoint

http://global.networldalliance.com/new/images/products/2260.png

2260/Remote-Monitoring-Management-Measurment-Software-CommandPoint

Healthcare KIOSKS

http://global.networldalliance.com/new/images/products/4619.png

4619/Healthcare-KIOSKS

LG 47LN541C

http://global.networldalliance.com/new/images/products/6439.png

6439/LG-47LN541C

LG 47WS50MS-B

http://global.networldalliance.com/new/images/products/6431.png

6431/LG-47WS50MS-B

PaySite Bill Payment Kiosk

http://global.networldalliance.com/new/images/products/PaysiteRed_100.gif

250/PaySite-Bill-Payment-Kiosk

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.