Juice It Up!, a California-based franchised smoothie and juice bar chain, has launched a mobile ordering application.
The mobile ordering app not only allows iPhone and Android users to place orders for any menu item at a store of their choice, but also allows them to pay directly from their phone.
Using a smartphone's built-in GPS, the app directs customers to the nearest location.
Once a purchase has been made, the customer's credit card information is safely stored for future purchases. Purchases can also be saved as favorites for fast reordering.
"We live in a busy society; we want to do everything we can to help the consumer and our customers minimize their wait time because it's important to them and that's important to us," said Frank Easterbrook, president and CEO of Juice It Up!
Developed by Colorado-based Splick-it, the application is available for download via the Apple App Store and Android Marketplace. Mobile ordering has been launched to all franchise locations with the anticipation of getting all locations online by year end 2011.
Read more about mobile platforms.