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Mercatus Technologies, a software development company delivering cross-channel marketing capabilities to the retail industry, has launched a service module for the Concierge for Mobile solution. Concierge for Mobile, a customizable mobile application service, now features Near Field Communication (NFC) and Quick Response (QR) technologies that extend the brand reach of retailers improving competitive advantage, boost brand equity and improve financial performance, according to a company press release.

With Concierge for Mobile, retailers allow customers to leverage the brand's interactive mobile app to sign up for a loyalty account to manage their shopping list, digital coupons, promotions and more. And now with the addition of NFC and QR code technologies, retailers put their customers in control and satisfy their desire for immediate information about their products, said James Thomas, director, strategy, Mercatus Technologies

"NFC and QR technologies enable people to get and interact with information anywhere, anytime," he said. "Our innovation incubator, Mercatus Greenhouse, brings together retailers, visionaries, and our technology gurus to collaborate on innovative solutions to real-world retail challenges."

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