According to Intel and TechCrunch, a new kind of vending machine being piloted in Japan uses Intel's Audience Impression Metrics Suite to display personalized ads targeted to the gender and approximate age of vendees.
The new vending kiosk concept, dubbed Vending Machine 2.0 by developers Sanden and Okaya, uses a translucent digital signage display to show a digital clock or animations to attract attention from passersby, and then uses Intel's AIMS anonymous video analytics capabilities to serve up targeted ads based on the demographics of the person or people standing in front of the machine.
According to Intel:
The vending machine provides analytics on how much time customers are spending looking at the digital display and what type of content grabs a customer's attention.
Sanden and Okaya already have 30% of the market for vending machines in Japan. While it's not yet available in North America, this new technology may soon make it to a vending machine near you.
Check out a video of the Vending Machine 2.0 from DigInfo News below:
Read more about audience measurement.