Alaska Airlines is debuting self-bag tagging for customers traveling out of Seattle-Tacoma International Airport. The process allows customers to print and attach their own luggage tags from a self-service kiosk in the airport lobby and then, in one step, show their identification and drop their bag off with an airline representative for security screening and loading onto an aircraft, according to a company press release.
Following a successful trial at Redmond/Bend Airport in Oregon last year, the airline intends to offer customers self-service bag-tagging options at more airports across its route system this summer, Jeff Butler, Alaska Airlines' vice president of customer service-airports, said in the release.
"Customers who have used the service are delighted to be able to help themselves by tagging their own bags, dropping them off and going on their way," he said. "We are committed to making Alaska the easiest airline to fly on and self-bag tagging is another step toward that goal."
Alaska Airlines has received permission from the Transportation Security Administration (TSA) to implement self-bag tagging at other airports where Alaska and its sister carrier, Horizon Air, operate. Alaska Airlines is the first carrier to offer the service at Seattle-Tacoma International Airport, its largest hub.
Self-bag tagging is part of the airline's customer-focused initiative toward making travel easier. The airline launched a new mobile website last month that allows customers to access their boarding pass from any mobile device, and recently began offering expedited security screening for "known travelers" at its airports in Seattle and Portland, Ore., in partnership with the TSA.
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