Using a platform from Fiserv Inc., a global provider of financial services technology solutions, U.S. Bank's online banking customers now have access to an iPad banking application. The U.S. Bank app serves consumers' growing interest in tablet banking, according the 2011 Fiserv Consumer Trends Survey that said 45 percent of current and prospective tablet owners use or would like to use them for banking.
Using the iPad app, U.S. Bank customers can check their account balances and activity, complete account to account transfers, view and pay bills, send and receive person-to-person payments and remotely deposit checks by snapping a picture. Customers can download the iPad app from the iTunes app store via a link on the U.S. Bank site.
"Our customers are already using tablets to access their U.S. Bank accounts through the device's browser, so we know the demand for tablet banking exists and is growing," said Niti Badarinath, senior vice president and head of mobile banking, U.S. Bank, in the release. "Launching an app allows us to deliver a user experience specifically designed for the unique attributes of a tablet, such as the larger touchscreen and a more interactive interface."
The U.S. Bank iPad application is built on the Mobiliti Enterprise platform, which powers other mobile services for the bank, such as text banking and apps for the iPhone and Android phones. This provides U.S. Bank with integrated channel management and analytics across multiple mobile access modes, giving them a view of how consumers use each mode and how they move between them for different tasks. It also allows the bank to extend its proven mobile risk mitigation and security features to the tablet, according to the release.
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