Bon-Ton Stores Inc., a Pennsylvania-based department store with nearly 300 locations, now has more than 100 kiosks equipped with endless aisle, loyalty program, wayfinding and product lookup applications. The kiosks, designed by Olea Kiosks, feature a 32-inch touchscreen from Elo Touch, a dual-sided thermal printer from NCR and a barcode scanner and credit card reader. Click here for a slideshow from the deployment.
A few of the machines first appeared throughout Bon-Ton stores last summer during a testing phase. After deeming it successful, the chain recently finished deploying a second round of kiosks and eventually expects to expand the project to the remaining retail stores as ROI permits, said Frank Olea, CEO of Olea Kiosks.
Design elements include brushed aluminum accents that match the store's existing décor, and each kiosk also has a curved wing that extends upward from the rear of the kiosk to allow for signage and visibility throughout the store, Olea said. Multiple mounting and power-run options were also incorporated into the kiosks to allow for versatile in-store placement.
Watch (below) a video with Frank Olea chatting with Cherryh Butler, KioskMarketplace editor, about the first round of deployment.
Read more about custom kiosks.
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