Digital signage kiosks are helping to educate United Arab Emirates residents about the country's bid to host the World Expo 2020 in Dubai under the theme "Connecting Minds, Creating the Future," according to khaleejtimes.com.
The World Expo, which attract millions of visitors when held every five years, has never been held in the Middle East, Africa or Southeast Asia in the history of the event.
The kiosks are in nine malls and feature the U.A.E.'s "Be part of it" campaign that urges residents to pledge their support. All kiosk viewers will receive an Expo souvenir and a chance to win one of the prizes that will be given away every week.
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