DVDNow is launching this month in Costa Rica and is the first DVD kiosk company to enter the market, Scott McInnes, DVDNow Kiosks founder and CEO, said in a company press release.
"Costa Rica is an untapped opportunity for our self-serve rental kiosks. Everyone appreciates convenience, and we are expecting that once Costa Ricans become familiar with the kiosks we'll have an adoption rate similar to what we have experienced in the United States," McInnes said.
Local entrepreneur Mauricio Altmann brought the concept to Costa Rica. The first DVD rental kiosk is already undergoing a test run in the food court of the Forum Business Park, a complex of several office towers in San Jose's suburbs.
"We think we have a very good market for it. Costa Ricans love their movies," said Altmann, who already owns a car dealership and a fertilizer company there.
Additional kiosks will deploy in suburban San Jose at the Global Park office complex, the convenience store AMPM, and the giant electronics store, Gollo. Options for the placement of additional units are currently under evaluation.
Read more about DVD kiosks.