Specialty golf retailer Golfsmith is using mobile cloud technology from Moovweb to run its experimental mobile website and iPhone app. Golfsmith's desktop website features premier branded golf merchandise, as well as its proprietary products, promoted with marketing techniques, including HD video, faceted search, daily deals and media-rich landing pages.
"With over 20 percent of our Web traffic now coming from mobile, our mobile e-commerce strategy is rapidly evolving, and the need for high-end, interactive mobile retail experiences among our discriminating customers had outgrown our existing infrastructure," said Jamey Maki, director of e-commerce & online experience at Golfsmith International, in a company press release. "Our strategy is to recreate our experiential retail experience on mobile by quickly leveraging our Web marketing investments in interactive features such as HD video, faceted search and daily deals into our mobile website and app."
Golfsmith's move to Moovweb, which also runs Macy's mobile site, has already helped the retailer increase sales of high-margin products.
"Before Moovweb, it was difficult for our customers to search for, learn about and buy high-end, high-touch products like putting greens," Maki said.
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