U.K. retail giant Tesco has announced that it will soon begin the pilot deployment of a "virtual grocery shopping" kiosk in London's Gatwick Airport, according to travel website comparecarhire.co.uk.

According to Tesco officials, the idea behind the pilot is to target travellers who realize that their refrigerator at home is either missing something or contains something that will have expired by the time they get back home.

The interactive grocery kiosks will allow passengers in the airport's departure area to shop via a video screen by scanning it with their smartphone and have the products waiting for them when they get home.

Read more about retail kiosks.

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  • gerry thorley
    24507854
    The Tesco at Gatwick Airport announcement leverages off the existing OOH media platform EYE operates at Gatwick. EYE worked with Tesco to convert existing inventory to accomodate their needs. The potential for mobile converging with OOH media inventory is very powerful. In May this year EYE launched the worlds largest mobile enabled OOH platform with over 8,000 locations worldwide in key place based environments - malls, airports such as Gatwick and university union areas. Amplify by EYE is a unique technology agnostic approach to mobile and allows brands to connect and communicate with their consumer targets with exceptional ease and in consumer environments very close to the point of purchase www.eyeoutofhome.com www.amplifybyeye.com

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