John Ryan, the global retail marketing agency specializing in messaging solutions for retail banks, recently announced the launch of an advanced multimedia signage system for BBVA's new flagship branch in central Madrid. Featuring a 63-foot exterior LED — which John Ryan said is the largest of its kind in Spain — the flagship's digital signage is intended to underscore BBVA's longstanding commitment to innovation in retail banking.
The flagship deployment also includes other in-store digital signage, including a series of touchscreen kiosks, tablet devices and advanced self-service devices, with all of the external/internal signage powered John Ryan's content management system.
Playing a mix of headline news, weather and bank promotions, the exterior LED display turns standard static signage into a dynamic brand asset.
Content is updated daily and focuses on inviting passersby to enter the branch and sample its new features. These include a series of touchscreen kiosks and tablet devices, which are fully integrated with a sophisticated queue- and appointment-management system. As a result of this approach, customers are free to enjoy the branch's amenities while they wait for service.
Other key features of the flagship location include advanced self-service devices (known as "Abil") and collaborative client/employee stations.
The LED, kiosks and media walls are powered by John Ryan's Messaging Manager digital signage platform, which also drives digital displays in hundreds of other BBVA retail locations in Spain and Portugal.
According to a John Ryan spokesperson, the scale of this signage is unprecedented in Spain, and shows the linkage from out-of-store messaging to in-store. The programming produced by John Ryan allows for hyper-local marketing that is appropriate to the customer base at each branch.
Read more about bank digital signage.