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Retailers looking for a tool to boost customer engagement have a new mobile application to add to their array of choices. The iPad kiosk company ArmorActive recently released Voto, a feedback platform where shoppers post a series of photos showing purchase choices, and then their Facebook friends vote on what item they like best.

The winning item is then marked with a star icon. Other features of Voto include the ability to filter by categories, see where friends have voted, and share to Facebook, Instagram, email or SMS.

"When deciding on the name of the app, we wondered what would happen if a photo and a vote had a baby?" said Nick Ames, Voto’s marketing director, in the announcement. "We decided it would be a Voto, and went with that name."

Scott Paul, the CEO and founder of Voto and ArmorActive, sought to provide brick-and-mortar retailers with a digital touch interaction, the announcement said, which is reflected in the features of both the iPad kiosk offerings and the Voto app. ArmorActive is currently developing Voto Kiosk and Voto Booth iPad apps, both of which will be variations of Voto specifically designed for businesses.

"We created Voto to be an easy and fun way to ask questions to a social network using images," said Paul. "Our vision for Voto is to gain valuable analytics from the mobile social marketing space using images, which will provide brands and stores with almost real-time data for making future business decisions."

Check out the promo video below for a look at the app:

Read more about social media.

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