Coupons have long been a tool in a retailer's arsenal. They can drive foot traffic, build loyalty and keep merchandise moving. But even in an age of "extreme couponing," shoppers still want convenience — a word not often associated with flipping through stacks of Sunday newspapers or trolling the Internet in search of deals.
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One way to make the coupon habit easier on shoppers is to offer the deals from within the store. A recent partnership between Zebra Technologies and Olea Kiosks created an interactive touchscreen solution that prints on-demand coupons for products before the customer reaches the point-of-sale. Retailers can update or modify their coupon offerings on an ongoing basis through the remote monitoring software, resulting in an always-current selection for the shopper.
Watch the video below for a look at the solution. (Note: The company of the interviewee, Ted Morgan, is misidentified. He works for American Barcode and RFID.)
Read more about kiosks in retail.