logo site map | advertise | contact us   
Get news in your inbox!
Search the site
Retail Financial Restaurant Travel Government Healthcare
 
Self-Service and Kiosk Association
 
 

Get the latest headlines and features twice a week.


Now you can quickly find suppliers with little effort! Fill out a short form and let the top vendors come to you.

Reach thousands of potential customers through SelfServiceWorld and its sister sites.

Click to find out how.

Expanding ATM Usage in a Credit Crunch
Cash Control: How Management Options Can Help Cut Costs
Video: uGenius Personal Teller System
BSQUARE helps Springboard develop revolutionary shopping cart system
Application Software
Huntair Global Business Demands Timeliness
Royal Caribbean runs Nanonation software on Spa & Fitness Center touchscreen
Self-Service & Kiosk Association: The benefits of vendor membership and why the best time to join is now!
Webinar: Serving the New Consumer through Self-Service
Nanonation creates in-store multi-screen display for Movado
past reports

Self-Service and Kiosk Association

Self-Service and Kiosk Association

>Kiosks

    

Self-service: the new ‘essential convenience’


• 23 Jan 2007

Waiting in line can be frustrating no matter where we are. But the most frustrating wait for Americans: cooling our heels at local department or division of motor vehicles (DMV) offices, closely followed by waiting to make purchases at retail outlets.

A survey conducted for NCR Corp. by Opinion Research Corp. also found that 39 percent of consumers are willing to use timesaving self-service alternatives to help reduce their wait times.

Although the DMV was number one on their "wait we hate the most" list, respondents in the "NCR Queue Review" survey dislike waiting for service in many other areas affecting daily life. Ranking third, fourth and fifth on the list were registering at clinics or hospitals; checking in for airline flights at airports; and ordering at fast-food restaurants or deli counters.

"Clearly, Americans want more control over their lives, and that includes being able to reduce the time they spend in nonproductive activities such as waiting in lines," said Mike Webster, vice president, Self-Service Solutions Division at NCR. "Fortunately, a growing number of retail, travel, health care and government organizations are providing alternatives — including self-service solutions — to help give that valuable time back to their customers, patients and clients."

The top reasons for consumers’ frustration with waiting for service or waiting in line were: the lack of employees able to assist them (44 percent), a concern for being late (39 percent), not knowing how much longer they’d have to wait (33 percent) and the time it takes for each person ahead of them to finish (19 percent).

A day or two saved is quality time earned

The survey found that consumers figure they are spending more than two days per year waiting in line for service — time they believe could be better spent with friends or family or other forms of leisure. Nearly half (49 percent) of the respondents estimate they waste between 30 minutes to two hours each week waiting for service. Younger consumers seem especially cognizant of their lost time, with one-sixth (16 percent) of those aged 18-24 saying that in a typical week they waste two hours or more standing in line or waiting for service.

When asked how they would use time saved by using self-service technologies instead of waiting in line, spending more time with friends or family was the clear winner from a list of 10 possible alternative activities.

Self-service to the rescue

Consumers are seeking and embracing alternatives, such as self-checkout and other self-service technologies, to reduce their wait and help them get out the door faster. Thirty-nine percent of the survey respondents said they would be extremely or very interested in using a self-service kiosk or other self-service device if one was available to help them complete the activity at hand more quickly.

The availability of self-service can influence where a consumer goes for goods or services, with 43 percent of respondents saying they have chosen one provider of goods or services over another because it offered self-service. The survey found that minorities are even more inclined toward self-service technologies, with 55 percent of African-American and 57 percent of Hispanic survey respondents saying they have chosen one provider of goods or services over another because it offered the option of self-service.

"Self-service is emerging as the new ‘essential convenience,’ like the Internet or the cell phone," Webster said. "More and more, we find it hard to imagine how we ever lived without it!"



Read more articles on this topic: Kiosks

Related Articles:
09 MarDenver set to wheel out bike-share kiosks
01 MarWorld Vision, Best Western, U.S. Olympian unveil self-service donation kiosks for Haiti relief efforts
19 FebSource Technologies launches OEM kiosk head unit
17 FebPhoenix Kiosk goes to the Olympics
17 FebCoinstar founder Jens Molbak buys into ecoATM

© 2010 NetWorld Alliance LLC. All rights reserved.
 
   
 
   
© 2010 NetWorld Alliance
 
Check out these sites for more news and information about self-service strategies and technologies: