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DDS Poland wins POPAI award
• 01 Apr 2008 EXTON, Pa. — Scala, a provider of end-to-end solutions for the digital signage market, has announced DDS Poland, a Scala Certified Partner, has won the prestigious POPAI Bronze Statue Award for its implementation of their Beeblue Bluetooth-activated kiosk for Samsung.
DDS Poland’s award entry was a self-service kiosk for Samsung. The kiosk employs the BeeBlue Integrated Bluetooth Marketing Solution for Bluetooth proximity, creating a 100 meter hot spot for Class 2.0 Bluetooth devices. Driven by Scala InfoChannel, the kiosk displays two channels of brand advertising and interactive product information. The kiosk presents two screens, a 22-inch LCD displaying brand advertising and product information, the lower screen is an interactive 17-inch or 19-inch LCD screen allowing customers to interact with the kiosk. The kiosk features directional sound systems or headphones, distance sensors and RFID sensors. The kiosk provides customers with music, videos, wallpaper images, coupons and promotions all ready for download directly from the kiosk.
Samsung’s goal was to show the features of their new mobile handsets. Interested customers are attracted to the kiosk with the promise of free content, using DDS’s Beeblue Bluetooth proximity solution, while learning more about Samsung’s products and services. Kiosks are deployed in mobile phone stores and other locations where the public would be likely to be attracted.
The first kiosks were deployed in December 2007 and Samsung has 12 kiosks in service while they prepare for their next deployment.
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