Time Magazine: Ron Gonen wants to make recycling worth consumers' time. The former management consultant co-founded RecycleBank in 2004 on the simple idea that people want to recycle, but they just need a little push. So Gonen decided to appeal to their pocketbooks. One of the ways in which his company is doing that is by deploying special recylcing kiosks that reward consumers with special points that can be redeemed for offers by area merchants.
